4 SEO Rules all Marketer Should Know. When your customers search for it online, you must use SEO to be proficient in search engines. There are hundreds of ranking signals that help limit your search results. These include link structures, keywords, and website names. You will be rewarded for following best practices and creating high quality content. If not, expect to meet Google’s anger.
Some marketers are penalized because of poor search results on Google weeds in low quality content. This is something to keep in mind when you start looking at whether it is helpful to use black hat SEO strategy.
So, if you are looking to win SEO strategies in your marketing campaign, be sure to follow the rules.
If you want to develop a content strategy, there are seven rules that I always promote for new website owners looking for SEO tips. Although some of these things may seem simple, they are often overlooked which could harm your search ranking (and your wallet due to lack of website traffic).
1. Do not misuse keywords
Keywords are how to tell search engines about your page. Years ago, marketers tried to signal to Google that they would use the same word over and over that was related to the term.
The idea was that if Google ranked you fourth on a keyword you used 10 times, it would rank you first if you used it 20 times. I know math is difficult, but does this make sense?
Well, it only lasted a short time. Those who used keyword stuffing as a way to deal with search results got it without any traffic.
Keyword stuffing not only makes your content read like buckwheat, but also weakens the ranking signal. that’s what I mean.
Google uses the time on the site as a classification signal. The more time someone spends on your website, the more relevant Google will find it. If someone cannot read your content like a foreign language, they will quickly shut down your site. When Google sees people leaving quickly, it knows that your quality is completely above the sewer line and is not suitable for arrangement.
My recommendation is to use LSI keywords (latent semantic indexing) in your content. Create content only for the few keywords you want to rank, but use only a small amount (2-3 times for an article of 500-800 words). Then use LSI words through the article to complete the main points.
Keyword Stuff is the biggest mistake made as a content marketer. It gives nothing to readers and eventually Google will ignore you.
2. Don’t compete for keywords in the crowd
Find your general keywords. However, keep in mind that using the most relevant keywords isn’t always the best strategy, especially when more than 70,000 people already use the keyword.
Look for similar or unique keywords that are still relevant to your message but fewer people use them. Focus on these and you will be able to get a higher rank without trying. Try to prepare your keywords and their synonyms in a way that complement each other. This will allow your book to create content that appears natural to the reader.
You can use crowded keywords, but try to use them as synonyms for your keywords. When you get your own “dark horse words”, build your strategy with them.
If you decide to use crowded keywords, I recommend using Skyscraper technology to do so. If you’re unfamiliar, this simply means you’ve taken steps for a high-quality keyword, but make it better.
3. Create unique content
A great SEO strategy always includes creating unique content.
Ensuring that your content is useful and well written is as important to you as your SEO strategy.
Make me like you …
If your content is not unique, only very few people will read it. When fewer people read it, the low-ranking Google bookmark is displayed. And you know the rest.
Unique means more than “quality”. Your readers need to provide something they haven’t seen before. In the previous section, I connected Brian Dean and his skyscraper technology. If you go to that page, it talks about a unique content strategy that most people don’t know.
Every marketer must know 7 SEO rules. The number 0
The proof is always dessert. As you can see from the page, it has about 600 comments and about 1,000 social posts.
4. Do not use lower links
There is so much focus on inbound links that many webmasters forget the importance of external links as well.
You should make sure that the external links lead to high-quality content. Don’t just link or link your SEO strategy for linking